What is Wholesaling?
According to Philip Kotler___” Wholesaling consists of the sale and all activities in selling goods or services to those who buy for resale or business use”. Wholesaling… Read More »What is Wholesaling?
Marketing Management
Meaning of Retailer?
The word ‘Retailer’ had been derived from the French word ‘Re-tailer’ which means ‘to-cut again’. Obviously then, retailing means to cut in small portions from… Read More »Meaning of Retailer?
Business Market vs Consumer Market
What is Business Markets? Business markets refer to organizations, businesses, or entities that acquire products and services for use in the production of other services… Read More »Business Market vs Consumer Market
Integrated Marketing Communication
Integrated Marketing Communication (IMC) is a concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear and consistent… Read More »Integrated Marketing Communication
What is Brand Image?
Brand Image is how customers think of a brand. It can be defined as the perception of the brand in the minds of the customers.… Read More »What is Brand Image?
What is Benchmarking?
Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best… Read More »What is Benchmarking?
What is Advertising? Advantages of Advertising
Definition of Advertising Advertising is a process of communication with the users regarding to products and services. It considered as multi-dimensional. It helps in a… Read More »What is Advertising? Advantages of Advertising
What is Transportation and Different Modes
Transportation is the process of physical movement of products and people from one place to another place. The means which are used to transport products… Read More »What is Transportation and Different Modes
What is Marketing Mix? Elements
Meaning and Definition of Marketing Mix According to Philip Kotler___ “Marketing mix is the mixture of controllable marketing variable that the firm uses to pursue… Read More »What is Marketing Mix? Elements
Sales Force Management Functions
Sales Force Management Functions Sales Force Management Functions play a vital role in the success of the marketing plan. Executing the marketing strategy successfully requires… Read More »Sales Force Management Functions