What is Benchmarking?
Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best… Read More »What is Benchmarking?
Marketing Management
What is Advertising? Advantages of Advertising
Definition of Advertising Advertising is a process of communication with the users regarding to products and services. It considered as multi-dimensional. It helps in a… Read More »What is Advertising? Advantages of Advertising
What is Transportation and Different Modes
Transportation is the process of physical movement of products and people from one place to another place. The means which are used to transport products… Read More »What is Transportation and Different Modes
What is Marketing Mix? Elements
Meaning and Definition of Marketing Mix According to Philip Kotler___ “Marketing mix is the mixture of controllable marketing variable that the firm uses to pursue… Read More »What is Marketing Mix? Elements
Sales Force Management Functions
Sales Force Management Functions Sales Force Management Functions play a vital role in the success of the marketing plan. Executing the marketing strategy successfully requires… Read More »Sales Force Management Functions
Sole Proprietorship: Advantages and Disadvantages
Sole Proprietorship is also known as the sole trader, individual entrepreneurship, it is a type of enterprise that is owned and run by one person and in… Read More »Sole Proprietorship: Advantages and Disadvantages
5 c’s of marketing
5 C’s of marketing are useful framework to perform a situation analysis. 5 C’s of marketing analysis allows environmental scanning of five important component that improves… Read More »5 c’s of marketing
What is E-Marketing?
E-marketing is a process of planning and executing the conception, distribution, promotion, and pricing of products and services in a computerized, networked, Internet or World Wide… Read More »What is E-Marketing?
What is Sales Force Management?
Sales Force Management is key to successful sales. Create sales training jobs and/or responsibilities to build strong marketing program sales training. And offer your sales group… Read More »What is Sales Force Management?
4 P’s of Marketing
4 P’s of Marketing 4 p’s of Marketing is a tool for Marketing mix, It helps to understand what elements must be combined in order… Read More »4 P’s of Marketing