Marketing Management

Market segmentation

Market segmentation is the process of identifying a broad classifying consumer or customers market, it consisting of existing and potential customers, into sub-groups of consumers is known as segments based… Read More »Market segmentation

Methods of Pricing

There are three basic methods of price: Cost-based pricing Competition-based pricing Customer-based pricing Cost-based pricing: Cost-based pricing methods described begin with a product cost subtotal.… Read More »Methods of Pricing