Meaning and Definition of Directing
Directing is a process of instructing and giving orders by a senior official to his subordinates. Directing also includes motivating and leading the subordinates by apprehending their desires, ideologies and behavioural compositions. Directing integrates employee’s efforts in the organization in such a way that every individual effort contributes towards increasing the organizational performance. Thus, a manager tries to establish equilibrium between individual objectives of the employee and overall objectives of the organization. Every manager has to continuously perform the directing function in an organization, as it is a never-ending managerial activity.
According to Koontz and O’Donnel___” Direction is a complex function that includes all those activities which are designed to encourage subordinates to work effectively and efficiently in both the short and long run”.
According to S.S. Chatterjee___” The term direction is the sum total of managerial efforts that is applied for guiding and inspiring the working teams to make better accomplishments in the organization.
Nature of Directing
- Part of Managerial Process: It is a significant part of the managerial process. The managerial process initiated by planning, organizing, staffing is then followed by directing and lastly controlling, to conclude the process of getting the work done by others.
- Initiating Function: It is initiates action in the organization. It is a key managerial function which initiates the process by giving commands and instructions to transform decisions, taken by the management, into actions.
- Never-Ending Process: It is a never ending activity. The managers have to continuously direct the tasks given to subordinates till they are a part of the organization and are responsible towards accomplishing the organizational goals.
- Action-Oriented: Directing initiates action in an organization. The plans prepared for achieving the pre-determined organizational goals are transformed into organized processes with the help of the direction function.
- Linking Function: It act as link between planning, organizing, staffing and controlling in the managerial process of achieving the organizational objectives.
- Creative Function: It is directing, Which helps in turning action plans into actual implementation processes. Human resources and other physical resources may become slugging and pointless in the absence of direction.
Process of Directing
- Define the Objectives: The first step in the directing process deals with defining the objectives. Every manager should explain and convey these defined objectives n term of performance.
- Organizing the Efforts: This step focuses on organizational efforts and their organization. Here, the manager studies the tasks, decisions and employee relations, so as to help in imparting appropriate advice, better control and effective management on the basis of his personal elucidations and definitions.
- Measure the Work: The next steep involves building a standard for measuring the work performed by the employees. This scale helps the managers in determining the performance of the employees in term of efficiency in carrying out the assigned tasks.
- Developing the people: In the final step of direction, the manager focuses on improving the performance of his subordinates along with his own performance. The manager encourages his subordinates to work with honesty, integrity and also boosts their confidence levels.
- Helps in Achieving Coordination
- Means of Motivation
- Helps in Adapting with Environmental Changes
- Directing Attempts to get Maximum Output from Individuals
- Facilitates Achievement of Organisational Goals
- Better Human Relations
- Directing Complements Other Managerial Functions.
- Directing facilitates Order and Discipline among Employees.