Motivation Process: Motivation Types

According to Dale S. Beach___ “Motivation can be defined as a willingness to expand energy to achieve a goal or reward”.

According to Harold Koontz___ “Motivation is a general term applying to the entire class of drives, desires, needs, wishes”.

Motivation Process

  1. Need Identification: In the first step of the motivation process is the employee feels certain need that is unsatisfied & hence he identifies that need. Then the unfulfilled need stimulates the employee to search certain goal by creating tension in him. This tension acts as driving force for the accomplishment of the set goals which can satisfy the tension creating need.
  1. Fulfill the Need: In this phase of the process of motivation, different alternative ways are explored that can satisfy the unsatisfied need that is identified in the first phase. In fact the unsatisfied need stimulates the thought processes of the employee that direct him to adopt a certain course of action.
  1. Selecting Goals: In the third phase of the process of motivation, the goals are selected on the basis of identifying needs and alternative course of actions.
  1. Performance of Employee: In the fourth phase of Motivation Process, the identified need stimulates the employees perform in a certain way that has already been considered by him. So the employee performs certain course of action to the satisfaction of unsatisfied need.
  1. Consequences of Performance: If the consequences of the particular course of action followed by an employee are in the form of rewards, then the employee would be motivated to perform the same level of efforts for acquisition of similar rewards in future. Whereas when the anticipated results of the actions of an employee lack the rewards, then he would not be willing to repeat his behavior in the future.
  1. Deficiencies of Need: When an employee feels satisfaction for his certain unsatisfied need through the rewards of a certain line of action, then he again reassesses any further unsatisfied need and resultant the whole process is repeated again.

Motivation Types

  1. Competence Motivation: Competence motivated people seek job mastery, take pride in developing and using their problem-solving skills and strive to be creative when confronted with obstacles. They learn from their experience.
  2. Power Motivation: It is the drive to influence people and change situations. Power motivated people wish to create an impact on their organization and are willing to take risks to do so.
  3. Attitude Motivation: Attitude motivation is how people think and feel. It is their self confidence, their belief in themselves, their attitude to life. It is how they feel about the future and how they react to the past.
  4. Incentive Motivation: It is where a person or a team reaps a reward from an activity. It is “You do this and you get that”, attitude. It is the types of awards and prizes that drive people to work a little harder.
  5. Fear Motivation: It coercion’s a person to act against will. It is instantaneous and gets the job done quickly. It is helpful in the short run.