Category: Marketing Management

  • What is Brand Management?

    Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. A brand manager ensures the innovation […]

  • What is Packing?

    Packing is the process of building a container or box suitable for a product for transport and storage. Different methods that can be used in packaging are wrapping, cushioning, weatherproofing, and sealing. Good packing prevents the product or items from breakage, leakage, pilferage, etc. Few materials that are used for packing are bubble wrap, cardboard, […]

  • What is Brand?

    What is Brand?

    A brand is a perception that represents a company or product in the minds of consumers. The brand represents the image of what a company is and the purpose of its existence. Usually, a brand is identified by the company’s logo, a tagline, or a jingle associated with its products in all its advertising. It […]

  • What is Capital Market?

    A capital Market is a planned market where both business organizations and individuals exchange and sell equity securities and debt. A capital market is expected to be for the distribution and exchanging of long-term securities. Here, long-term investment means its lock-in period is more than a year. Sometimes, the government also engage in the capital […]

  • What is Branding?

    What is Branding?

    Branding is a process that involves creating a specific name, logo, and image of a particular product, service, or company. This is done to attract customers. It is usually done through advertising with a consistent theme. It aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. A brand […]

  • Gross Income vs Net Income

    Gross Income vs Net Income

    Gross income refers to the total revenue generated from a business’s sales, whereas net income refers to the profit made by that revenue after expenses are considered. Here’s a little more insight into these two types of revenue. It also referred to as gross profit or gross margin – refers to the total amount of […]

  • Gross Sales vs Net Sales

    Gross Sales vs Net Sales

    Gross sales and net sales are both important financial figures for anyone who works in analyzes selling information as part of their job. Both pieces of data give valuable insight into a company’s overall performance and financial health. Understanding the differences between gross and net scales can help you accurately interpret sales data and make […]

  • What is Monopolistic Competition?

    What is Monopolistic Competition?

    Monopolistic competition is a type of imperfect competition such that many producers are competing against each other, but selling products that are differentiated from one another, and hence are not perfect substitutes. Companies in this competition make economic profits in the short run, but in the long run, they make zero economic profit. The latter […]

  • Marketing Information Systems

    Marketing Information Systems

    The marketing information system refers to the use of technology for the arrangement of the relevant data related to the market, sales, promotion, price, competition, and allocation of goods and services. This information is acquired after a proper analysis and understanding of the marketing environment to ensure effective decision-making in the organization. The marketing information […]

  • Definition of Rural Marketing?

    Definition of Rural Marketing?

    Rural marketing is a process of developing, pricing, promoting, and distributing goods and services leading to the desired exchange with rural customers to satisfy their needs and wants, and also to achieve organizational objectives. Types of Rural Marketing Urban to Rural: The products manufactured in cities such as FMCG products, fertilizers, consumer durables, etc. are […]