Product Portfolio Analysis
Product portfolio is comprised of all the products which an organization has. A product portfolio may comprise of different categories of products, different product lines and… Read More »Product Portfolio Analysis
Marketing Management
Product Differentiation and Deletions
Product Differentiation Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. For small businesses, a… Read More »Product Differentiation and Deletions
What is Market Segmentation?
Market Segmentation is the process of identifying a broad classifying consumer or customers market, it consisting of existing and potential customers, into sub-groups of consumers… Read More »What is Market Segmentation?
What is Product Life Cycle? (PLC)
Product life cycle (PLC) is the cycle through which every product goes through from introduction to withdrawal or eventual demise. PLC has several stages: Introduction… Read More »What is Product Life Cycle? (PLC)
New Product Development Process (NPD)
New product development is the process of developing, creating, identifying, evaluating, and commercialization of a new product in the market is called new product development. There… Read More »New Product Development Process (NPD)
Concepts of Market and Marketing
Concepts of Market and marketing are 5 they are namely : Production concept. Product concept. Selling concept. Marketing concept. Societal marketing concept. 1. Production-Concept The basic… Read More »Concepts of Market and Marketing
Methods of Pricing
Methods of Pricing There are three basic methods of price: Cost-Based Pricing: Cost-based pricing methods are described beginning with a product cost subtotal. To calculate… Read More »Methods of Pricing
What is Pricing? Objectives of Pricing
Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the… Read More »What is Pricing? Objectives of Pricing
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