Product portfolio is comprised of all the products which an organization has. A product portfolio may comprise of different categories of products, different product lines and… Read More »Product Portfolio Analysis
Market Segmentation is the process of identifying a broad classifying consumer or customers market, it consisting of existing and potential customers, into sub-groups of consumers… Read More »What is Market Segmentation?
Concepts of Market and marketing are 5 they are namely : Production concept. Product concept. Selling concept. Marketing concept. Societal marketing concept. 1. Production-Concept The basic… Read More »Concepts of Market and Marketing
Methods of Pricing There are three basic methods of price: Cost-Based Pricing: Cost-based pricing methods are described beginning with a product cost subtotal. To calculate… Read More »Methods of Pricing