What is Market Segmentation?
Market Segmentation is the process of identifying a broad classifying consumer or customers market, it consisting of existing and potential customers, into sub-groups of consumers… Read More »What is Market Segmentation?
Marketing Management
What is Product Life Cycle? (PLC)
Product life cycle (PLC) is the cycle through which every product goes through from introduction to withdrawal or eventual demise. PLC has several stages: Introduction… Read More »What is Product Life Cycle? (PLC)
New Product Development Process (NPD)
New product development is the process of developing, creating, identifying, evaluating, and commercialization of a new product in the market is called new product development. There… Read More »New Product Development Process (NPD)
Concepts of Market and Marketing
Concepts of Market and marketing are 5 they are namely : Production concept. Product concept. Selling concept. Marketing concept. Societal marketing concept. 1. Production-Concept The basic… Read More »Concepts of Market and Marketing
Methods of Pricing
Methods of Pricing There are three basic methods of price: Cost-Based Pricing: Cost-based pricing methods are described beginning with a product cost subtotal. To calculate… Read More »Methods of Pricing
What is Pricing? Objectives of Pricing
Pricing is the process whereby a business sets the price at which it will sell its products and services, and maybe part of the business’s… Read More »What is Pricing? Objectives of Pricing
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