KPO means Knowledge Process Outsourcing. It defines the outsourcing of core business operations related to information that is competitively relevant or that forms an essential… Read More »What is KPO? (Knowledge Process Outsourcing)
According to Philip Kotler___” Wholesaling consists of the sale and all activities in selling goods or services to those who buy for resale or business use”. Wholesaling… Read More »What is Wholesaling?
The word ‘Retailer’ had been derived from the French word ‘Re-tailer’ which means ‘to-cut again’. Obviously then, retailing means to cut in small portions from… Read More »Meaning of Retailer?
What is Business Markets? Business markets refer to organizations, businesses, or entities that acquire products and services for use in the production of other services… Read More »Business Market vs Consumer Market
Integrated Marketing Communication (IMC) is a concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear and consistent… Read More »Integrated Marketing Communication
Brand Image is how customers think of a brand. It can be defined as the perception of the brand in the minds of the customers.… Read More »What is Brand Image?
Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best… Read More »What is Benchmarking?
Definition of Advertising Advertising is a process of communication with the users regarding to products and services. It considered as multi-dimensional. It helps in a… Read More »What is Advertising? Advantages of Advertising
Transportation is the process of physical movement of products and people from one place to another place. The means which are used to transport products… Read More »What is Transportation? Explain Different Modes
Meaning and Definition of Marketing Mix According to Philip Kotler___ “Marketing mix is the mixture of controllable marketing variable that the firm uses to pursue… Read More »What is Marketing Mix? Elements