What is Brand Image?
Brand Image is how customers think of a brand. It can be defined as the perception of the brand in the minds of the customers.… Read More »What is Brand Image?
Marketing Management
What is Benchmarking?
Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best… Read More »What is Benchmarking?
What is Advertising? Advantages of Advertising
Definition of Advertising Advertising is a process of communication with the users regarding to products and services. It considered as multi-dimensional. It helps in a… Read More »What is Advertising? Advantages of Advertising
What is Transportation? Explain Different Modes
Transportation is the process of physical movement of products and people from one place to another place. The means which are used to transport products… Read More »What is Transportation? Explain Different Modes
What is Marketing Mix? Elements
Meaning and Definition of Marketing Mix According to Philip Kotler___ “Marketing mix is the mixture of controllable marketing variable that the firm uses to pursue… Read More »What is Marketing Mix? Elements
Sales Force Management Functions
Sales Force Management Functions Sales Force Management Functions play a vital role in the success of the marketing plan. Executing the marketing strategy successfully requires… Read More »Sales Force Management Functions
What is Sole Proprietorship?
Sole Proprietorship is a type of enterprise that is owned and run by one person and in which there is no legal distinction between the… Read More »What is Sole Proprietorship?
5 c’s of marketing
5 C’s of marketing are useful framework to perform a situation analysis. 5 C’s of marketing analysis allows environmental scanning of five important component that improves… Read More »5 c’s of marketing
What is E-Marketing?
E-marketing is a process of planning and executing the conception, distribution, promotion, and pricing of products and services in a computerized, networked, Internet or World Wide… Read More »What is E-Marketing?
What is Sales Force Management?
SalesForce Management is key to successful sales. Create sales training jobs and/or responsibilities to build strong marketing program sales training. And offer your sales group a… Read More »What is Sales Force Management?