Sales management is an art of meeting and exceeding the sales goals of an organization through effective planning, controlling, budgeting and leadership. It includes marketing research,… Read More »What is Sales Management: Objectives of Sales Management
Meaning and Definition of Micro, Small and Medium Enterprises MSME: micro, small and medium enterprises play a pivotal role in the economic and social development… Read More »Meaning and Definition of Micro, Small and Medium Enterprises
Project Evaluation Project evaluation is a step-by-step process of collecting recording and organizing the information about project results, including short-term outputs and immediate and longer-term… Read More »What is Project Evaluation? Project Evaluation Criteria
Business Process Outsourcing (BPO) is a kind of outsourcing in which the company outsources a specific activity/process related to its business to a third party service… Read More »What is Business Process Outsourcing? Advantages, Disadvantages
Enterprise Resource Planning Enterprise resource planning (ERP) is the integrated management of core business processes, often in real-time and mediated by software and technology. ERP is usually… Read More »Enterprise resource planning: ERP Life Cycle
Retailing The origin of word ‘retail’ is related to the French word ‘retaillier’ Which means ‘to break the bulk’ or ‘to cut a piece off’. In… Read More »What is Retailing? Functions and Importance of Retailing
Wholesaling According to Philip Kotler___” Wholesaling consists of the sale and all activities in selling goods or services to those who buy for resale or business use”. According… Read More »Definition of Wholesaling: Functions of Wholesalers
Marketing Channels types Marketing channels types are the ways that goods and services are made available for use by the consumers. All goods go through… Read More »Types of Marketing Channels: Channel Levels
Meaning and Definition of Logistics According to Council of Logistics Management (CLM)___” Logistics is the process of planning, implementing and controlling the efficient, cost-effective flow and… Read More »Logistics Definition: Objectives and Nature of Logistics
Marketing channels are the route between producers and users through which goods are distributed. This route is also known as Distribution Channel, Channel of Distribution or… Read More »What is Marketing Channels? Nature Importance