Gross Sales vs Net Sales
Gross sales and net sales are both important financial figures for anyone who works in analyzes selling information as part of their job. Both pieces… Read More »Gross Sales vs Net Sales
Marketing Management
What is Monopolistic Competition?
Monopolistic competition is a type of imperfect competition such that many producers are competing against each other, but selling products that are differentiated from one… Read More »What is Monopolistic Competition?
Marketing Information Systems
The marketing information system refers to the use of technology for the arrangement of the relevant data related to the market, sales, promotion, price, competition,… Read More »Marketing Information Systems
Definition of Rural Marketing?
Rural marketing is a process of developing, pricing, promoting, and distributing goods and services leading to the desired exchange with rural customers to satisfy their… Read More »Definition of Rural Marketing?
What is KPO? (Knowledge Process Outsourcing)
KPO means Knowledge Process Outsourcing. It defines the outsourcing of core business operations related to information that is competitively relevant or that forms an essential… Read More »What is KPO? (Knowledge Process Outsourcing)
What is Wholesaling?
According to Philip Kotler___” Wholesaling consists of the sale and all activities in selling goods or services to those who buy for resale or business use”. Wholesaling… Read More »What is Wholesaling?
Meaning of Retailer?
The word ‘Retailer’ had been derived from the French word ‘Re-tailer’ which means ‘to-cut again’. Obviously then, retailing means to cut in small portions from… Read More »Meaning of Retailer?
Business Market vs Consumer Market
What are Business Markets? Business markets refer to organizations, businesses, or entities that acquire products and services for use in producing other services and products.… Read More »Business Market vs Consumer Market
Integrated Marketing Communication
Integrated Marketing Communication (IMC) is a concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear and consistent… Read More »Integrated Marketing Communication
What is Brand Image?
Brand Image is how customers think of a brand. It can be defined as the perception of the brand in the minds of the customers.… Read More »What is Brand Image?