What are 4 P’s of Marketing?
The 4 P’s of marketing is a model for enhancing the components of your “marketing mix” – how you take a new product or service… Read More »What are 4 P’s of Marketing?
Marketing Management
What is Sales Management?
Sales management is the art of meeting and exceeding the selling goals of an organization through effective planning, controlling, budgeting and leadership. It includes marketing… Read More »What is Sales Management?
Meaning and Definition of Micro, Small and Medium Enterprises
Meaning and Definition of Micro, Small and Medium Enterprises MSME: micro, small and medium enterprises play a pivotal role in the economic and social development… Read More »Meaning and Definition of Micro, Small and Medium Enterprises
What is Project Evaluation? Project Evaluation Criteria
Project Evaluation Project evaluation is a step-by-step process of collecting recording and organizing the information about project results, including short-term outputs and immediate and longer-term… Read More »What is Project Evaluation? Project Evaluation Criteria
What is Business Process Outsourcing?
Business Process Outsourcing (BPO) is a kind of outsourcing in which the company outsources a specific activity/process related to its business to a 3rd party… Read More »What is Business Process Outsourcing?
Enterprise Resource Planning: ERP Life Cycle
Enterprise Resource Planning (ERP) is the integrated management of core business processes, often in real-time and mediated by software and technology. ERP is usually referred to as… Read More »Enterprise Resource Planning: ERP Life Cycle
What is Retailing? Functions and Importance of Retailing
Retailing The origin of word ‘retail’ is related to the French word ‘retaillier’ Which means ‘to break the bulk’ or ‘to cut a piece off’. In… Read More »What is Retailing? Functions and Importance of Retailing
Definition of Wholesalers
According to American Marketing Association__” Wholesalers sell to retailers or other merchants and or industrial, institutional and commercial users but they do not sell in… Read More »Definition of Wholesalers
Types of Marketing Channels
Marketing Channels types Marketing channels types are the ways that goods and services are made available for use by the consumers. All goods go through… Read More »Types of Marketing Channels
Logistics Definition: Objectives and Nature of Logistics
Meaning and Definition of Logistics According to Council of Logistics Management (CLM)___” Logistics is the process of planning, implementing and controlling the efficient, cost-effective flow and… Read More »Logistics Definition: Objectives and Nature of Logistics