Meaning and Definition of Physical Distribution Physical distribution is a crucial element of marketing mix. Marketers must use distribution with other elements of marketing mix… Read More »Physical Distribution: Objectives and Importance
Sales Promotion Advantages The major sales promotion advantages are briefly explained below: Getting New Customers for Existing Product: Every organization strives to acquire more customers for their… Read More »Advantages and Disadvantages of Sales Promotion
For consumer as well as middlemen promotion, different sales promotion tools are utilized. They are as follows: 1. Consumer Promotion Consumer-based sales promotion focuses on… Read More »Tools/ Methods/ Types for Sales Promotion
Sales promotion is a very important component of the marketing, especially the promotion mix. In actual, it acts like an instant stimulus for prospective buyers.… Read More »Sales Promotion: Nature and Objectives
Meaning and Definition of Promotion According to Philip Koyler___” Promotion compasses all the tools in the marketing mix whose major role is persuasive communication”. According to… Read More »Definition of Promotion: Objectives and Importance
‘Customer satisfaction’ is basically used to measure how well the expectations of a customer are fulfilled by utilizing the products and services of a company.… Read More »Customer Satisfaction
Total Quality Management To understand the concept of Total quality management it’s better first to understand the three words constituting the concept, Total Quality, and Management. Total:… Read More »Total Quality Management: Principles and Advantages
Service Marketing Environment Service Marketing Environment literally means the surrounds, external objects, influences or circumstances under which someone or something exists. The environment of any organization… Read More »Services Marketing Environment
Meaning and Definition of Service Marketing Service Marketing can be defined by different authors as follows: According to Philip Kotler___ “A service is an act… Read More »Service Marketing: Importance, Factors Influencing
Services Classification Services classification on the basis of following factors: 1. By Market Segment Following types of services are there according to the types of… Read More »Classification of Services