Enterprise Resource Planning Enterprise resource planning (ERP) is the integrated management of core business processes, often in real-time and mediated by software and technology. ERP is usually… Read More »Enterprise resource planning: ERP Life Cycle
Retailing The origin of word ‘retail’ is related to the French word ‘retaillier’ Which means ‘to break the bulk’ or ‘to cut a piece off’. In… Read More »What is Retailing? Functions and Importance of Retailing
According to American Marketing Association__” Wholesalers sell to retailers or other merchants and or industrial, institutional and commercial users but they do not sell in… Read More »Definition of Wholesalers
Marketing Channels types Marketing channels types are the ways that goods and services are made available for use by the consumers. All goods go through… Read More »Types of Marketing Channels: Channel Levels
Meaning and Definition of Logistics According to Council of Logistics Management (CLM)___” Logistics is the process of planning, implementing and controlling the efficient, cost-effective flow and… Read More »Logistics Definition: Objectives and Nature of Logistics
Marketing channels are the route between producers and users through which goods are distributed. This route is also known as Distribution Channel, Channel of Distribution or… Read More »What is Marketing Channels? Nature Importance
Sales Display Sales displays are in-store presentations and exhibitions of the products along with relevant information, believing in the concept of ‘’come and get it,… Read More »What is Sales Display? Objectives of Sales Display
Physical distribution is a crucial element of the marketing mix. Marketers must use distribution with other elements of the marketing mix to generate a profitable… Read More »Physical Distribution: Objectives and Importance
Sales Promotion Advantages The major sales promotion advantages are briefly explained below: Getting New Customers for Existing Product: Every organization strives to acquire more customers for their… Read More »Advantages and Disadvantages of Sales Promotion
For consumer as well as middlemen promotion, different sales promotion tools are utilized. They are as follows: 1. Consumer Promotion Consumer-based sales promotion focuses on… Read More »Sales Promotion Tools