Services Marketing is a specialized branch of marketing. Services marketing emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of… Read More »Service Marketing Definition,Nature/Characteristics
Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing… Read More »Packaging,Advantages and Importance of Packaging
Consumer Protection Act, 1986 is an Act of the Parliament of India enacted in 1986 to protect the interests of consumers in India. It makes provision for the establishment of consumer… Read More »What is Consumer Protection Act, 1986 ?