The pink ribbon is an official symbol of breast cancer awareness. The color pink in general, identify the wearer or promoter with the breast cancer brand and express moral support for women with breast cancer. It most commonly seen during National Breast Cancer Awareness Month.
Meaning of Pink Ribbon
The color pink is considered feminine in modern Western countries. It evokes traditional feminine gender roles, caring for other people, being beautiful, being good, and being cooperative. The symbol represents fear of breast cancer, hope for the future, and the charitable goodness of people and businesses that publicly support the breast cancer movement. It is intended to evoke solidarity with women who currently have breast cancer.
Breast cancer organizations use the symbol to associate themselves with breast cancer, to promote breast cancer awareness, and to support fundraising. Some breast cancer-related organizations, such as Pink Ribbon use them as their primary symbol. Susan G. Komen for the Cure uses a stylized “running ribbon” as their logo.
While specifically representing breast cancer awareness, the pink ribbon is also a symbol and a proxy of goodwill towards women in general. Buying, wearing, displaying, or sponsoring pink ribbons signals that the person or business cares about women. The symbol is a marketing brand for businesses that allows them to promote themselves with women and identify themselves as being socially aware. Compared to other women’s issues, promoting breast cancer awareness is politically safe. The first breast cancer awareness stamp in the U.S., featuring a pink ribbon, was issued in 1996. As it did not sell well, a new stamp with an emphasis on research was designed.