What is Aristotle Communication Model?

Aristotle Communication model is the earliest mass communication, model. It was initiated by Aristotle a great philosopher. He proposed this model before 300 B.C. He found the importance of the audience’s role in the communication chain. This model is more focused on public speaking than interpersonal communication. Aristotle Model of Communication is formed with 5 basic elements, are

  1. Speaker
  2. Speech
  3. Occasion
  4. Audience
  5. Effect.

Aristotle Communication Model
According to this model, the speaker plays a key role in communication. He is the one who takes complete charge of the communication. The sender first prepares content which he does by carefully putting his thoughts in words to influence the listeners or the recipients, who would then respond in the sender’s desired way. No points in guessing that the content has to be very very impressive in this model for the audience or the receivers to get convinced. The model says that the speaker communicates in such a way that the listeners get influenced and respond accordingly.
The speaker must be very careful about his selection of words and content in this model of communication. He should understand his target audience and then prepare his speech. Making eye contact with the second party is again a must to create an impact among the listeners. Let us again go through the first example. The politician must understand the needs of the people in his constituency like the need for a shopping mall, better transport system, safety of girls, etc, and then design his speech. His speech should address all the above issues and focus on providing the solutions to their problems to expect maximum votes from them. His tone and pitch should also be loud and clear enough for the people to hear and understand the speech properly.

Stammering, getting nervous in between a conversation must be avoided. Voice modulations also play a very important role in creating the desired effect. Blank expressions, confused looks, and similar pitch all through the speech make it monotonous and nullify its effect. The speaker should know where to lay more stress on, highlight which words to influence the listeners.
The Aristotle model of communication is the widely accepted and the most common model of communication where the sender sends the information or a message to the receivers to influence them and make them respond and act accordingly. Aristotle’s model of communication is the golden rule to excel in public speaking, seminars, lectures where the sender makes his point clear by designing impressive content, passing on the message to the second part and they simply respond accordingly. Here the sender is the active member and the receiver is a passive one.

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