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Difference Between Wholesale and Retail

Wholesale and retail are two significant components of the distribution process. When a company manufactures any product it is first sold in bulk quantity to the wholesaler, who then sells it to the retailer, and further, the retailer sells it to the ultimate customers. In simple words, a wholesaler buys the product in bulk from the manufacturer and sells it to the retailer, who then sells it to the end-users.

Wholesaler’s main aim is to sell goods to businesses or retailers and they sell it further. On the other hand, a retailer targets the audience as the final consumer and only sells goods only to them. These two business links are important mediators of the marketing channel. If any of these links are absent, the entire supply chain will get disrupted.

Difference Between Wholesale and Retail

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