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What is Packing?

Packing is the process of building a container or box suitable for a product for transport and storage. Different methods that can be used in packaging are wrapping, cushioning, weatherproofing, and sealing. Good packing prevents the product or items from breakage, leakage, pilferage, etc. Few materials that are used for packing are bubble wrap, cardboard, cellophane, foam packaging, etc. In a nutshell, packing is a material used to cover a product and avert it from moving around and getting damaged.

What is Packaging?

Packaging is the process of designing and manufacturing an attractive container, wrapper, box, etc., where the products are wrapped, stored, and sold to the customers or made ready for transportation. Good packaging not only protects the product from damage but also engages the customers with its attractive wrapper resulting in sales. Packaging is an essential tool in marketing for boosting sales. Many companies use packaging to engage with the customers and build a visual relationship.

There are two types of packaging.

  1. Primary Packaging: This is packaging that is used by marketers to sell the product to the end customers.
  2. Secondary Packaging: This is the packaging used for the transportation of the product from one place to another.

Difference Between Packing and Packaging





It is building a container or box for a product for transport and storage but not for a display

The packaging is a process of designing and manufacturing containers for protection and also for display


The primary objective is to ensure the safety of products.

The primary objective of packaging is to lead customer engagement which may generate higher sales.


Only protecting and transporting the product

It includes transportation, marketing, and sales


Protective wrappers used to protect the product and safe transport

The protective wrapper is used to transport with the display to a logo, names, product information, and marketing of the product


Packing is the secondary part of packing items. This involves only transportation

The packaging is the first step of the packing process