Traditional Approach This traditional theory approach advocated by financial experts Ezta Solomon and Fred Weston. It is also known as the Intermediate approach. The traditional approach to capital structure advocates… Read More »Approaches for Capital Structure Theories
Capital structure theory refers to the way a corporation finances its assets through some combination of equity, debt, or hybrid securities. A firm’s capital structure… Read More »Capital Structure Theories or Approach
The capital structure represents the relationship among different kinds of long-term capital. Normally, a firm raises long-term capital through the issue of common shares, sometimes… Read More »What is Capital Structure?
Packaging symbols are important to product identity. You will see these symbols on every product. Considering the increasing awareness of consumers, which are useful to… Read More »What are Packing Symbols?
The packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating,… Read More »What is Packaging?
Consumer Protection Act, 1986 is an Act of the Parliament of India enacted in 1986 to protect the interests of consumers in India. It makes provision for the establishment of consumer… Read More »What is Consumer Protection Act, 1986 ?
Definition of Customer Relationship Management (CRM) According to Gartner___” Customer Relationship Management is a business strategy designed to optimize profitability, revenue, and customer satisfaction”. According to PWC Consulting___” CRM… Read More »What is Customer Relationship Management?(CRM)
Product portfolio is comprised of all the products which an organization has. A product portfolio may comprise of different categories of products, different product lines and… Read More »Product Portfolio Analysis
Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. For small businesses, a product differentiation… Read More »Product Differentiation and Deletions
Market segmentation is the process of identifying a broad classifying consumer or customers market, it consisting of existing and potential customers, into sub-groups of consumers is known as segments based… Read More »Market segmentation